Critically evaluate a UK based company of your choice in relation to Essay

Critically evaluate a UK based company of your choice in relation to how successful they are at social marketing - Essay Example price, product, promotion and place. Various strategic models, tools and concepts are made to enhance the effectiveness of overall strategic formulation. This paper will attempt to discuss about social marketing followed by an UK based company and how its social marketing has contributed to the success of the company. The Marks & Spencer is UK based company that has been selected for this report. At first, this essay will present a brief introduction of the Marks & Spencer followed by the discussion on social marketing strategy of the company. The next section will discuss about the competitors’ move in respect of social marketing comparing the Marks & Spencer. Finally, proper recommendations will be provided in order to bring improvement in social marketing strategy for obtaining term sustainable competitive advantage. ‘Social marketing’ is a concept that concentrates on communicational and promotional aspect of marketing. As per the Social Marketing Institute, â€Å"social marketing is the planning and implementation of programs designed to bring about social change using concepts from commercial marketing† (Social Marketing Institute, â€Å"Social Marketing†). According to Kotler Roberto and Lee, â€Å"social marketing is the use of the marketing principles band techniques to influence the target audience to voluntarily accept, reject, modify, or abandon a behavior for the benefit of individual, groups or society as a whole† (Kotler Roberto and Lee, p.5). Social marketing is meant to bring social changes to its targeted groups. Social marketing can be used to achieve profit making or non-profit making organizational goals. The social marketing is basically customer, client or audience centered. Therefore, for successful social marketing, it is very necessary to identify the appropriate and potential group and to develop proper communication for increasing the effectiveness. For planning and

Response #1 Essay Example | Topics and Well Written Essays - 500 words

Response #1 - Essay Example the lives of the manual labourers, he himself spent time as a manual worker at a blast furnace in Hungary, at an engineering factory in Chicago, at a furniture factory in Russia and at an office in Zambia. He undertook each of these experiences with a scientific and unbiased spirit so as to yield authentic material for his research on socialism. Burawoy’s theory of the extended case method necessitates sensitive and reflexive interaction between the researcher and his subjects. He believed that the research scholars must try to extend their own experiences into the lives of their subjects. They should refrain from thrusting their own principles on them as it makes their analyses shallow and biased. To yield successful in-depth analysis, researchers must volunteer to spend prolonged durations at mines, factories, offices and other study sites. They must adopt a bottom-to-top approach in order to gain and convey a more genuine and reliable analysis of the processes of globalization. This extended case method of research and theorising has gained huge popularity worldwide in the sphere of social sciences. The extended case method, in its search for the unforeseen aspects of social truth, attempts to use social occurrences as a tool to refute traditional theories. It clearly lists out the elements that one can usually anticipate at a study site. It aims to extend the same law as an explanation to as many phenomena as possible, while admitting the impact of external forces in the creation of social situations. It seeks to reveal the effects of the macro environment on the micro environment. The social situations are not used to explain or elaborate the already existing theories, but are preconceived as anomalies to the accepted truth. The existing social theories are then looked up to for seeking an explanation of the anomalous situation. The areas where the existing theories are rendered inadequate are used as a scope for revision, rectification and innovation.